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Integrated Communications strategy: Project safe
Developed as part of a PR Capstone, Spring 2023
Project SAFE was a comprehensive campaign designed for a local nonprofit as a part of my PR capstone project, centered on the question of telling stories of violence, safety, and survival with care.
This work includes audience research, message development, SWOT analysis, press strategy, digital and social planning, and long-form writing, grounded in a survivor-centered approach.
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